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Resume |
Ellen Makenna - resume“My training is in marketing. My talent is graphic art.I’m brilliant at making others see howwonderful they are and teaching themhow to speak of themselves.”
MARKETING STRATEGISTExperienced in planning marketing for small retail and service businesses and nationwide companies since 1984. Functioned as ad copywriter, photographer, publicist, and graphic artist for business identity design full-color brochures, newspaper, magazine and yellow pages advertising. Professional Experience
Marketing Strategy Planning and ImplementationWrote survey questionnaires and analyzed the results and wrote marketing plans. Developed 30-60-90-day Marketing Plans and implemented them. Public relations and marketing strategy advisor to Director of District Operations and five Executive Directors. Conducted monthly meeting of eight admissions coordinators in planning marketing strategies. Trained all employees in groups of 50 – 60 to view customer service as a marketing function. Designed advertising to achieve the marketing goals of 30 advertising accounts for a local newspaper. Wrote mission statements and wrote press releases.
Developing Branding, Pricing, Distribution, Promotions, Copywriting and PublicityDeveloped advertising campaigns after creating the logo and business identity. Gave public addresses to service organizations and Chambers of Commerce using PowerPoint presentations. Conceived of a “Marketing Roundtable” at which industry professionals could network. Designed and staffed trades show booths to educate the public about the company’s services. Initiated, created, and managed the production of monthly newsletters that educated the public. Marketing consultant, advertising designer, public relations, art director, photographer, commercial printing buyer, and print media buyer including yellow pages, magazine, newspaper and mailing services. Production artist for all yellow pages display advertising in a community phone book from 1994 to 2000. Planned and created monthly newsletters using photography, copywriting, and page layout design. Employment History
Community Liaison Assisted Healthcare Services, North Hills, CA Community Education Odyssey Hospice, West Covina, CA Public Relations Rehab Centre of Beverly Hills, Los Angeles, CA Marketing Director Pasadena Highlands Retirement Community, Pasadena, CA Marketing Director Beverly Healthcare, Tarzana, CA Graphic Artist Santa Ynez Valley Printing & Lithography, Buellton, CA Production Artist Los Padres Sun Newspaper, Buellton, CA Advertising Designer Graphicopy Station, Buellton, CA Advertising Designer Santa Ynez Valley Newspaper, Solvang, CA
Education
University of California, Santa Barbara................................... Marketing Course Sequence Award 2-year course (Principles of Marketing, Strategic Marketing, Writing the Marketing Plan, Marketing Research and Strategies, Special Events as Marketing Tools, and Marketing on the Internet) Santa Barbara City College, California........................................................ A.A. Degree Liberal Arts Emphasis on art, theater, and music Allan Hancock College, Santa Maria, California....................................................... Graphic Arts Additional courses in drawing and graphic art |
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Ellen Makenna, Marketing Strategist Phone: 818-438-3092 Email: EllenMakenna@marketingsmart.biz
Tim Kenan, Strategy Associate Phone: 818-438-3075 Email: Tim Kenan@marketingsmart.biz
Fax: 818-899-9039 |
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To contact us: |
“Marketing Smart Graphic ArtTM” |
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Marketing Smart TM In California serving the San Fernando, Santa Clarita, and Simi Valleys |
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Thoughts turn into things. |
